Over the last three years I have been reading about how to "market" myself as an author and blogger. In a way, this concept makes perfect sense: if people don't know who I am, they will likely not read my blogs or buy the books/plays/music I've written. I'm told that if I want my message to get "out there," I have to work hard to market myself online. Yes, I have a website, a Twitter account, multiple blogs, several Facebook pages, and a LinkedIn profile.
I must admit that marketing doesn't come naturally to me. So I sometimes lie awake at night wondering how I can make my name more well-known across the internet.
But then I think about my primary purpose as a Christian and as a pastor. Is it really important to make MY name known? Or should I just point to Christ and make HIS name known?
Here's my resolution. I will do what I can to let people know about what I've written. But my primary energy will be spent on making CHRIST well-known. It's up to Him whether anyone else will ever know my name.
